aimone editorial about studio aimo
We live in the civilization of thousands of things. In the United States a recent study has established that in an average house there are 300 thousand objects, "from staples to the ironing board". In the UK, a ten-year-old boy has an average of 238 toys, even if he plays with ten or twelve. And the search for a British insurance company says that we spend an average of ten minutes a day looking for things we lose: in a lifetime it can be 200 days lost looking for something. Almost nothing, if compared to the two thousand that we spend buying things. But what are really close to us? What kind of things represent our daily life? These objects are the twelve most used things in my life, daily.